Shira Mizrahi, General Manager

Shira runs the Israeli operations and co-ordinates all of the campaign's activities.

After living in Sydney for 20 years, where she has become aware of the world wide campaign, she had decided to return to Israel in 2010 and has been managing the organisation locally since her return.


Lior Zigler Adv, Spokesperson and Lawyer

Lior runs Clean Up Israel’s Jerusalem office and is the official spokesman and lawyer for the organisation.

Lior spent 5 years in the IDF Commandos as a Company commander in the Warrior Elite Unit. He has worked as an IDF Intelligence Officer and has performed intelligence duties for the State of Israel in the Prime Minister’s office.

He has a law degree (LLB) from Haifa University and has been accepted to the Bar as an Attorney at Law. He is a partner and co-owner of E Zigler Law Office and Notary in Jerusalem. Lior is also a partner in both the Hi Tech Medical Company and Israel Recycling Infrastructures Ltd. He is also involved in entrepreneurship, high tech investment, real estate and international businesses.


Ofer Ben-Dov, Director of Strategic Development

Ofer holds a Masters degree in Business and the Environment as well as Business Strategies for Sustainable Energy, and a BSc in Environmental Sciences. Ofer has served as Campaign Director for Greenpeace Mediterranean in Israel, and is a founding member of The Natural Step Israel. He is currently the manager of an initiative to establish a renewable energy cooperative in Israel. For the last few years, Ofer has worked as a freelance sustainability and renewable energy consultant.


Vladimir Podgoetsky Director Russian Affairs

Vladimir was born in Baku, Azerbaijan. At the age of 13, he and his family immigrated to Sydney, where he graduated from high school and went on to study Business Management.

In 1982, he moved to New York, initially working in real estate and later a opening a clothing factory and an import business, supplying garments from Asia to major retail stores in Australia. In the late 1980s and early 1990s the Soviet Union was slowly opening its doors to foreign imports, and Vladimir saw an opportunity to export computers to Russia. In 1992, he moved to Moscow, where he opened a large Warehouse/Distribution network.

Up until 2004, Vladimir was in partnership in an Import/Export Company, supplying general merchandise to the discount sector as well as having exclusivity on some of the Kodak products in Australia.“I’m grateful to Israel and to all my Jewish brothers and sisters for helping my family and millions of other Soviet Jews to immigrate. I always wanted to give something back and I feel by participating in Clean Up Israel, I can make a small difference”. Vladimir, who is married with two children, is fluent in English, Russian and Azeri.